When it comes to business, there’s always room for improvement, and that’s especially true when it comes to customer service. You might not be fully aware of just how important good service is to your customers, and often times it is more important than how much they pay for your products and services. Put the following five tips to good use in order to keep your customers happy and satisfied instead of racing into the waiting arms of your competitors.
1. Work Side-by-Side with Your IT Department
Rather than seeing our IT department as a separate entity, we instead view them as our partners in delivering exemplary customer support. The reason for that is that the IT department has access to a wealth of useful information that we can use to our advantage when it comes to improving customer service.
2. Keep It Lined Up
It’s vital that you make sure that everyone is on the same page, including the customer. If your customers hear one piece of information over the phone, then they need to receive that exact same information through any other type of correspondence that they receive. While technology has made it easier and more efficient than ever for us to communicate, it’s also given us more ways to mix up information and spread misinformation. Make sure that prices, promises, products and services are all the same no matter who is speaking with the customer and no matter where they search for information.
3. Put Big Data to Good Use
Don’t simply let all of that customer data and information go to waste. Instead, use it to improve on your customer’s experience. You can utilize that data to better target ads and communication, learn which business practices work and which could use some tweaking and learn more about what your customers want. Help desk software like Cayzu is a good way to use all of your data and information more efficiently and to your best advantage.
4. Focus on the Customer
Rather than concentrating on making a sale, I prefer to concentrate on the customer. One thing to keep in mind when taking care of customers is that they’re used to phone menus, automated messages and talking with computers more than they are with actual human beings. Think of how much more efficient and faster it is for a customer to have their questions answered and needs met by another person rather than having to spend time cycling though phone menus. Their frustration could get the best of them and force them to go elsewhere, causing you to lose more than revenue.
5. Be Honest and Open With Your Customer
Don’t smudge the truth or try to save face when working with customers; they can see right through company lines and tactful evasions. Not only are your customers human, so are you, which means that you’re entitled to make mistakes and fall short. Customers understand that things happen, things that might be out of your control. Let them know what’s going on, why it’s happening and what you plan to do about it. Doing this will save you time and potentially even your reputation.
No matter how great your customer service might be, you should always look for ways to improve. It’s always best to take care of problems before you actually have them.