What we can learn from others mistakes

Lessons Small Business Owners Can Learn From the Mistakes of Others

Every business expert started as a novice, and every ruling enterprise business began as a smaller company that many people may not have known much about. Here at Cayzu, we not only want to help your business grow by offering a dependable cloud help desk, we also want to offer you dependable advice from business champions. Take note of a few ways you can give your small business big business potential.

Print Marketing Isn’t Dead

Even though everything has gone digital, print media is still relevant, which means that print marketing is still relevant. While you’re tackling your social media marketing and advertising campaign, divert some of your marketing time and resources to local publications. Know that newspapers and magazines might be more willing to give you a good deal than online publications.

There’s a Right Way and a Wrong Way to Use Social Media

No matter how long you’ve been immersed in the world of social media, there’s always something to learn. In regards to using social media for business purposes, you’ll want to make sure you go where your audience is, which is where you’re likely to be the most appreciated. Even though you might have a thousand social media followers or subscribers, how many of them will actually read anything coming from your business feed rather than scroll or click right past it or downright ignore it?

Related: The Conundrum that is Social Media and Customer Service

To Free, or Not to Free?

While offering your product or service for free is a great way to pique consumer interest, it may not be the best way to keep it. Realize that everyone loves free items and services, but not everyone will give those items and services the value they deserve. As you’re offering samples of your wares, work on building a sustainable community, one where people aren’t afraid or hesitant to pay for what you bring to the table.

Going Outside of the Box and Your Means

You could already be aware of your limits as a business owner and are thinking about outside marketing help. It’s possible you can have marketers reaching out to you, if you play your cards right. Specifically, figure out where your products are in the highest demand and what you should charge for them. You can also contact bloggers and influential individuals in your industry to see if they would be interested in writing about or advocating your products or services. Now you’ve got the outside marketing you wanted and might be able to get a better deal than you would had you done the approaching.

RelatedWhy Customer Service Should Replace Your Marketing

Not-So-Ill-Gotten Gains

Have you been thinking about paid advertising? Before you look to see if you have room for it in your budget, it’s best that you first do everything you can to make your website its absolute best and work on your SEO strategy. Oftentimes, paid advertising offers little in the way of results and much in the way of expense, expense that is better spent elsewhere.

Related: The Complete Customer Acquisition Guide for Cash Strapped Start ups and Small Businesses (Part 1) 

So there you have it. Take seeds from business experts to plant your empire, and be sure you don’t neglect the power of your helpdesk in the process.

Cayzu Helpdesk – Make your customers happy!

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